If you love jewellery and have great taste, you might be onto something good if you have decided to start your own online jewellery business. Many startups now in this industry take their first steps by launching a website and showcasing an interesting range of jewellery on the web.
Whilst it will be a challenging journey, it will also be a rewarding one and it will help you decide if you can and would be interested in making this your permanent business venture. Follow the below steps if you would like to sell jewellery online!
Visit jewellery producers
If you want to sell jewellery on the net, the first thing you need to do is visit a number of jewellery producers. Unless you are a jeweller yourself and have a large collection to showcase, then you will need to get in touch with people who already have pieces they can show and are happy for you to sell them on their behalf. This process will include choosing the pieces that you think your online audiences will appreciate and negotiating the price for which you will be able to sell these as well as the commission rate you will get. Get some guidance on who’s currently on the market, here.
Create an interesting website
When you have found the very important pieces to showcase, the next step will be to design an elegant and attractive website that reflects the beauty of the items you will be selling online. Make sure this is sophisticated, with a good number of pages (there should at least be five of them for your visitors to browse through) and a rolling gallery of professionally taken images. Make sure descriptions are perfectly worded and that each piece has clear information written about it. Brandbits can help you add the finishing touches to your website by including features like flipbooks and slide books.
Market your business
With the website in place, it will be much easier for you to feel confident about your business. Now, all you have to do is send the word out that you are in business! Start by sending an email to all your contacts and have them spread the word for you. Create Facebook, Twitter and Instagram pages and make sure these are populated with stunning imagery. Follow users and many will follow you back. Contact local and national media and draft a nice press release that will let them know you are trading. This guide on how to market your online jewellery business is something you can refer to for further help.
It is now time for you to get out there and start doing some valuable research on which jewellers you will represent. Base this on your competition and the fashion that is currently trending. Don’t forget to read loads of industry publications and keep abreast with what’s en vogue at the moment. Work hard and you won’t look back!
Do you have a jewellery business or a blog? Leave a comment below and don’t forget to add a link to your site