When you are just starting out in business, you usually don’t have a whole lot of money to spare, but you also need to make sure that people discover your company, so marketing is absolutely crucial. There are plenty of ways that you can market your business without spending a fortune, and it is those that we are going to talk about in this blog. Having a clear strategy in place is so important, and these are five marketing techniques which can fit in as part of your overall cost-effective marketing model.
Proper use of social media is essential for businesses of all kind these days, and while it is free, it is obviously a highly competitive field that comes with a host of challenges. You need to be dedicated and have clear goals in mind with your posts. Essentially, you are looking to create content which people find interesting and things that they are willing to share. Make sure you have a coherent strategy before diving in.
Everyone loves to receive things for free, and there are plenty of marketing materials that you can create which don’t have to cost the Earth, so check about Pens, notebooks and other pieces of stationery. You should also try to go for some more unusual items which grab people’s attention and ensure that your brand name sticks in their mind in the long-term.
Write a Blog, Record a Podcast, Create a Video
The three things listed above are examples of content marketing which you should look into using. While all of them are cheap or even free, there is no point creating them unless they serve a purpose. Before you sit down to write a blog, you should think about what people are getting out of it – how is it going to improve their lives? The same goes whenever you are creating any sort of content.
Ask for Referrals
Customers who are satisfied with the service you have provided already are bound to be your best brand advocates, so you should ask to get as many customer referrals as you can get. You may decide to implement a referral scheme which allows them to get some sort of bonus when they refer a friend or you could encourage them to share your social media posts by entering them into a competition. People trust others around them in a way that they don’t trust businesses.
Provide Content for Blogs and Other Publications
A lot of blogs allow for guests contributions, so you should seek out bloggers who are willing to allow you to write posts with a link back to your company. Alternatively, you could send them a product to review to generate coverage in this way. A lot of publications are also always on the lookout for content, so share press releases that give them something to fill up their pages with.
Which of these strategies will you be applying before the end of the year?