If you’re serious about being a successful entrepreneur, there are a few basic skills that you need to have. These skills form the baseline for future success and should be acquired as soon as possible if you want to be able to succeed on your own terms. What are they?
1. Search Engine Optimisation
Knowing at least the basics of search engine optimisation is vital in the internet age. If you don’t know how to set up a website and create content that attracts attention and sends traffic your way, then you’re pretty much screwed. Of course, you could pay SEO experts and web designers to do the work for you, but is that really sustainable long-term when you’re a start-up with a tight budget? Probably not. So read a few books and websites, take a course and boost your skills. It will make so much difference to how much you can do for yourself.
2. Microsoft Excel
Microsoft Excel might seem a little quaint now that we have high-tech apps for everything, but it is just so useful; you can use it for everything from scheduling to storing data and most people are at least familiar with it, which means you don’t need to do excessive training. Advanced Excel training classes are widely available, so if you don’t know your stuff, time to learn! It’s pretty easy once you get started.
3. Managing Your Emails
Managing your emails might seem like the simplest thing in the world, but most entrepreneurs are drowning in emails, and this sucks their productivity away and weakens their business efforts as a result. If you want to avoid the same fate, you need to learn how to filter label, auto-forward and auto-respond to your mail, amongst other things. Trust me, the time you invest in doing this will pay you back tenfold somewhere down the line.
4. How to Adapt to Tech
It seems like every week there’s a new app or a new way of optimising your website that simply must be used if you want to advance your business. That means you need to be able to adapt to changes and learn how to use new technologies fast. The easiest way to go about this is to set up a news aggregator for your niche and tech and take some time each week to read up on and research latest developments. Then, it’s just a matter of testing out the tech for usefulness.
5. CSS and HTML
If you can learn even just the basics of HTML and CSS – the two most popular web page coding tools, then you’ll be able to make simple changes to your website yourself without having to pay someone else to do it for you. This may seem like a little thing, but it can save you untold amounts of money over the years because all websites need to be updated now and again.
If you know how to do all of these things, then you will be in a much stronger position to succeed in business than your peers who don’t bother to get to grips with them much at all.